Demographics :: Marketing Mentor

Demographics

18 to 25 Age Demographic

You grew up in the early 90s listening and watching your music heroes like Mariah Carey, Nivana, Red Hot Chilli Peppers Pearl Jam, Janet Jackson and Backstreet Boys.
Having just left school you are working, studying and need more money.
Travel may be enticing.
Friends are very important.
You think about the opposite gender a lot.
Retirement and saving are not on your visible horizon.
Transport in your own car is vital.
You hate bills and the cost of fuel.
You trust people readily.
Your parents are difficult to live with.
Life is changing in many ways.
Must have brands like Nike, Billabong and Oakley.

You grew up in the late 80s listening and watching your music heroes like Kylie Minogue, Whitney Houston, B52's, Cher, Michael Bolton and Oasis.
Working hard maybe two jobs.
Travel is very appealing.
Friends are very important.
You have or would like a longterm partner.
Retirement and saving are not important to you.
You are paying off a nice car.
Spending freely and not saving.
Credit card is running at the limit.
Fashion brand conscious.
Would love to have a deposit for a home.

You grew up in the late 80s listening and watching your music heroes like Kenny Rogers, Michael Jackson, Police, Duran Duran, INXS and Cold Chisel.
A new relationship may be on and perhaps a divorce.
Young family has arrived or thinking seriously about kids.
Like to go out to restaurants and theatre occasionally.
Trying to get off the rental round-about.
You have or would like a longterm partner.
Saving seems impossible.
You wonder why you have a petrol guzzler.
Credit card is running at the limit.
Shopping far more wisely and less brand conscious.
Would love to have a deposit for a home.
Wrestling with a big mortgage.

You grew up in the mid 70s listening to your music heroes like The Bee Gees, Blondie, AC/ DC, Fleetwood Mac, Elton John, David Bowie and Bay City Rollers and Disco.
First marriage has failed and a new one begun.
Maybe a new or blended family.
Teenagers are costing a fortune.
Some of you will have grandchildren.
Like to go out to restaurants and theatre sometimes.
Trying desperately to get off the rental scene.
Single parents with teenagers and problems.
Saving seems impossible but very desirable.
Financial security is very important and regret is setting in.
Mortgage and debt weigh heavily.
Shopping far more wisely and less brand conscious.
Would love to have a deposit for a home.
Wrestling with a big mortgage.

You grew up in the mid 60s listening to your music heroes like Beatles, Beach Boys, Creedence, The Rolling Stones, Billy Thorpe, The Seekers, The Supremes and The Monkeys..
Could be working on Marriage number 3.
Now grandparents and with teenagers of your own.
Vietnam vets and aftermath.
Like to go out to restaurants and theatre sometimes.
Spending your inheritance or counting on it.
Financially achieving security or feeling left behind or flat broke.
Single parents with teenagers and problems.
Saving seems impossible but very desirable.
Financial security is very important and regret is setting in.
Mortgage and debt resolution are a big worry.
Shopping costs less.
Little blue pills sounding attractive.
Realising your own mortality.

You grew up in the late 50s listening to your music heroes like Connie Francis, Elvis, Buddy Holly, Johnny Okeefe, Cliff Richard, Judy Stone, Big Bopper and Chuck Berry.
Who knows how many partners or maybe you are one of the lucky ones.
Now grandparents and loving it.
Part of the Vietnam era and a time of change.
Like to travel and have holidays.
Spending your inheritance if you are lucky.
Financially okay or really living on the bread line.
Focused on preserving investments.
Health care matters.
Wisdom and Knowledge abound.
You reminisce a lot.
Shopping costs and you can't believe the cost of living.
Little blue pills by the kilo.
Realising it will all end and to make the best of every day.

The Marketing Mentor